Signature Engagements
Three high-impact practices built from real experience — each one a proven path to a specific, measurable outcome.
Marketing Organization Design
Hiring your first CMO is one of the most consequential decisions a growth-stage company makes — and most get it wrong because they haven't built the foundation first. We work with companies actively seeking their first marketing leader to design the organization before the hire: defining the structure, the martech stack, the reporting lines, and the accountability framework. We can also lead or support the CMO search itself.
What you get
- Marketing organizational design and team structure blueprint
- Martech stack audit and recommendations
- Reporting, KPI, and accountability framework
- CMO role definition, candidate profile, and optional search support
AI & Technology Transformation
Drawing on a firsthand journey of taking a traditional staffing business through a full AI-forward, technology transformation, this engagement gives mid-market leaders a proven playbook — not theory. We assess your current state, identify the highest-leverage AI and technology opportunities, and build a phased roadmap your team can execute with confidence.
What you get
- AI readiness assessment and opportunity map
- Technology transformation roadmap with prioritized initiatives
- Change management and internal communications framework
- Vendor evaluation criteria and partnership guidance
Thought Leadership Practice
Thought leadership is the most durable competitive advantage a B2B firm can build — and most companies do it wrong. Drawing on experience building enterprise-scale thought leadership programs at Capgemini, we help you design and operate a bespoke research and content practice: from negotiating co-sponsored research partnerships, to developing proprietary data collection instruments, to turning findings into a sustained marketing and sales engine.
What you get
- Thought leadership strategy and editorial calendar
- Co-sponsorship partnership identification and negotiation support
- Research design: survey instruments, interview guides, and data collection methodology
- Content activation plan — reports, briefings, speaking, and media
Marketing Services
Beyond our signature engagements, we offer a full range of marketing capabilities — available as standalone projects or ongoing support.
Brand Strategy
We define who you are, what you stand for, and why customers should choose you — then build the positioning framework to prove it.
Go-to-Market Planning
Structured launch and growth plans that align your product, pricing, channels, and messaging into a single executable strategy.
Marketing & Communications
Integrated marketing programs — content, campaigns, digital, and PR — that build awareness, generate demand, and convert audiences.
Market Research & Insights
Competitive intelligence, audience analysis, and market sizing that ground every decision in data rather than assumption.
Brand Identity & Design
Visual systems, messaging architecture, and brand guidelines that ensure every touchpoint tells a consistent, compelling story.
Fractional CMO
Senior marketing leadership on demand — embedded in your team to drive strategy, manage execution, and build internal capability.
Not sure which engagement is right for you?
We'll help you figure it out. A 30-minute discovery call is free and comes with no obligation.
Book a Discovery Call